Help raise the profile of BSCAH – Some guidance from Mat Whalley
The internet is now one of the primary means by which people find information. In order for people to find BSCAH rather than lay hypnosis organisations it is important that BSCAH ranks highly in search engine results when people search for ´hypnosis organisation´ or hypnosis training´.
The way that search engines rank results is in terms of popularity. A website is deemed popular if lots of other websites link to it. BSCAH is at a disadvantage to lay organisations because lay hypnotherapists tend to work privately and to use the internet to increase business - on their websites they provide links to the lay organisations. In order to raise the profile of BSCAH it is important that it gets incoming links, and one way of doing that is for members to build their own websites with links pointing to BSCAH.
Building a simple personal website is easy and you can do it online for free through many different providers. Here are the addresses of some providers:
http://sites.google.com/
http://www.moonfruit.com
http://www.webs.com/
To build a website all you have to do is to create an account with any of these providers then follow their instructions to build a site. You won´t have to do any complicated programming, you can simply use a template to design the look of your site. Then all you have to do is to type in what you want to say.
It will help BSCAH if you provide a link to the address of the new site (http://www.bscah.com). You can make any text on your site into a link, but it will help additionally if you choose phrases like ´professional hypnosis society´ or ´hypnosis training´ and make these links.
Once you have built your site it helps if you let search engines know that it exists. You can easily submit the address of your new site to search engines here:
http://www.google.com/addurl/
http://www.bing.com/webmaster/SubmitSitePage.aspx
http://search.yahoo.com/info/submit.html
As an extra, links to BSCAH placed on NHS, university, or news websites are especially valuable since search engines weight these links more highly.
