At Bournemouth University on Wed, 21 Jun 2017, 18:30
Professor Irving Kirsch, Associate Director of the Program in Placebo Studies at Harvard Medical School, noted for his work on placebo effects, antidepressants, expectancy, hypnosis and the originator of response expectancy theory, is coming to give a talk at Bournemouth University. His influential book "The Emperor’s New Drugs: Exploding the Antidepressant Myth" was shortlisted for the 2010 Mind book of the Year award and was the central premise of a CBS 60 Minutes documentary. His work has changed how anti-depressants are prescribed in the UK. He will be giving a public lecture on the "Wonderful Word of Placebo” on Wednesday the 21st of June at 6.30pm in the Allesbrook LT.
There is not just one placebo effect; there are many placebo effects. Placebo effects can be powerful or powerless depending on the color, dose, strength of the active treatment, branding, price, mode of administration, and the condition being treated. Psychological mechanisms underlying the placebo effect include Pavlovian conditioning, expectancy, and the therapeutic relationship. Because the placebo effect is a component of the response to active treatment, these mechanisms can be used to enhance treatment outcome. Also, contrary to received wisdom, placebo treatment can produce meaningful effects even when placebos are given openly without deception.
For further information on this event please contact Ben Parris (email@example.com)
To register visit: https://www.eventbrite.co.uk/e/the-wonderful-world-of-placebo-a-talk-by-professor-irving-kirsch-tickets-34715070711